"Hidden sugars in processed food, he says, are part of that problem, and mis-labelling is key. He cites one example, yoghurt from the food company, Chobani Inc, which lists “evaporated cane juice” as an ingredient. “If you’re the mother of a diabetic child or the mother of a child that’s obese, labels matter. You look for sugar you don’t want, and there’s none there. What they do have is ‘evaporated cane juice’. That sounds sort of vague, and somehow healthy, and natural. “Evaporated cane juice, if you live in southern Louisiana or in Cuba, you understand what that is, that’s sugar… The laws have been there for ever. And they’re very clear. You cannot call product by a euphemism.” The company told Newsnight: “Chobani has built our business on being authentic and transparent, and we fully stand behind our products and are always listening to our consumers to make our products better.” Mr Barrett cites another example, foods whose labels suggest they should be kept in the fridge once opened, thus giving the impression that they contain no preservative, and are fresher than they actually are."
BBC News - Big Tobacco lawyers target food industry
If they mislabel and mislead about HFCS and stuff we know about -imagine what’s happening with GMOs!!!!!!
The last paragraph of this article is my favorite:
For the time being though, Mr Barrett says his approach is enough to change industry practices: “There’s one thing that corporate America pays attention to, and that’s getting hit in the pocketbook. It’s all about profit. And it’s only when you affect their profit that you will affect their behaviour, and we intend to do that.”
This is the point that I repeatedly try to make here in this blog. Our power, our only power (cuz you’re crazy if you think voting for Pres makes a real difference) is how and where we spend our very hard earned money.